Senior CRM Manager (f/m/x)

<h2>Your Mission</h2> <p>This is a company built for growth, not comfort.</p> <p>When you join exmox, you’re stepping onto a global, highly competitive playing field - solving real problems in environments that push you beyond your comfort zone.</p> <p>We build high-performing consumer products across multiple brands in one of the most competitive industries there is: mobile gaming. You will be part of a company that is on a path of hyper-growth, spearheading one of the largest innovations in the mobile gaming industry - a rewarded user engagement and user acquisition platform. We help mobile game publishers not only acquire new users, but also keep players engaged through rewarding experiences.</p> <p>At exmox, engagement isn't an afterthought - it's one of our most important growth levers. Our reward apps (Testerup, Empfohlen, Testerheld) reach hundreds of thousands of active users, and increasing retention and customer lifetime value remains a major opportunity.</p> <p>As our first <strong>Senior CRM Manager (m/f/x)</strong>, you will build this function from the ground up. You'll define the strategy, select and implement the CRM platform, design lifecycle journeys, and establish a culture of experimentation and optimization. Working closely with Product, Data, Engineering, and User Acquisition, you'll transform user insights into personalized experiences that drive activation, retention, re-engagement, and long-term value.</p> <p>If you're excited by building from zero, combining strategic thinking with hands-on execution, and owning a growth function with direct business impact, this role offers the autonomy, visibility, and ownership to make a difference from day one, we want to hear from you.</p> <h2>What You’ll Own:</h2> <ul> <li>Own the CRM platform end-to-end, including selection, implementation, and integration of user data across Testerup, Empfohlen, and Testerheld.</li> <li>Define and execute the CRM strategy and channel roadmap across push, in-app, and email, translating business goals into measurable lifecycle initiatives.</li> <li>Design, launch, and optimize lifecycle journeys across onboarding, retention, reactivation, and long-term value growth.</li> <li>Build behavioral segmentation, personalization, and experimentation frameworks to deliver the right message to the right user at the right time.</li> <li>Own CRM performance metrics (activation, retention, reactivation, ARPU, and LTV), using A/B testing and user insights to drive continuous improvement.</li> <li>Partner closely with Product, Engineering, Data, and UA teams to ensure CRM is deeply integrated into the product experience and aligned with acquisition efforts.</li> <li>Scale the CRM function from single-app engagement to cross-app lifecycle orchestration, leveraging advanced segmentation and predictive capabilities as the business grows.</li> </ul> <h2>What Success Looks Like:</h2> <ul> <li><strong>Lifecycle journeys launch quickly:</strong> Onboarding, retention, and win-back programs are live within your first months, delivering personalized experiences across push, in-app, and email.</li> <li><strong>Retention and LTV measurably improve:</strong> Your lifecycle strategy drives meaningful gains in activation, retention, reactivation, ARPU, and LTV within your first two quarters.</li> <li><strong>CRM decisions are driven by data:</strong> Segmentation, experimentation, and performance reporting provide clear insights that guide lifecycle priorities and investment decisions.</li> <li><strong>Cross-functional teams are aligned around the user lifecycle:</strong> You partner closely with Product, Engineering, Data, and UA teams to create a seamless user journey and shared ownership of lifecycle KPIs.</li> <li><strong>You turn ambiguity into scalable systems:</strong> Through automation, testing, and process building, you establish CRM as a repeatable and scalable growth lever for the business.</li> </ul> <h2>What You Bring</h2> <ul> <li><strong>Experienced:</strong> 5+ years of CRM experience, ideally within mobile apps, gaming, reward platforms, subscriptions, or app-first consumer businesses.</li> <li><strong>Expert:</strong> Hands-on experience implementing and managing CRM platforms, with expertise in audience segmentation, journey orchestration, personalization, and campaign automation. Experience with platforms such as Braze or OneSignal is a plus.</li> <li><strong>Data-Driven:</strong> Strong analytical mindset with experience measuring activation, retention, reactivation, ARPU, and LTV. Comfortable using data to identify opportunities, prioritize initiatives, and evaluate performance.</li> <li><strong>Experimentation-Focused:</strong> Proven track record designing and scaling lifecycle programs through A/B testing, user segmentation, and continuous optimization across push, in-app, and email channels.</li> <li><strong>Collaborative:</strong> Able to work effectively with Product, Engineering, Data, Design, and Marketing teams, translating user insights into impactful lifecycle strategies.</li> <li><strong>Work Approach:</strong> You thrive in an international, fast-paced environment and comfortable working with minimal direction in ambiguous situations.</li> </ul> <h2>What You Can Expect</h2> <ul> <li>Ambitious people, real ownership. You’ll work with driven, entrepreneurial people who care deeply about what they deliver, challenge each other openly, and own outcomes together.</li> <li>We’re playing at the top, but we’re not done. Our apps rank in the top 5 of their categories. We’re determined to push further, compete harder, and earn the number one spot.</li> <li>You own your own growth. Growth doesn’t happen by accident. At exmox, learning is built into the work - through responsibility, feedback, and real challenges.</li> <li>Perks that help you focus on what matters. Transport subsidy, learning budget, wellness and gym, workation, bi-weekly team lunches, and more. The perks are great - but the real reason people join and stay is the challenge, the people, and the drive to win together.</li> </ul> <p>Please note: this is not a remote only position, we offer you a flexible hybrid model here in Hamburg, Germany - working from home on Mondays &#x26; Fridays, coming to the office on Tuesday, Wednesday &#x26; Thursday!</p> <p>Find <a href="https://www.arbeitnow.com/">Jobs in Germany</a> on Arbeitnow</a>